Analysis of media reports to understand tobacco industry tactics in undermining tobacco tax policies in Bangladesh
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Jamuna Television, Senior Reporter, Bangladesh
Publication date: 2018-03-01
Tob. Induc. Dis. 2018;16(Suppl 1):A77
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ABSTRACT
Background:
Mass media plays an important role in influencing tobacco
control policies. The tobacco industry also uses the mass media to promote
their products and undermine tobacco control policies, in particular tobacco
tax policies. To understand
the tactics of tobacco industry to prevent effective tobacco tax policies
through analyzing media reports on tobacco tax issues during the budget
discussion in Bangladesh.
Methods:
The study analyses tobacco related reports published in
more than twenty national newspapers in Bangladesh during April-May of 2015 and
May-June of 2016. Both Quantitative and qualitative analysis focused on the
contents and number of the stories.
Results:
The study
shows that 290 reports out of 1398 reports during this time focused on smuggling
by tobacco industries to mislead the policy makers and public with the message
that increasing tobacco taxes may lead to increase in the smuggling. While all
the newspapers studied published stories on smuggling of tobacco products, the
anti-tobacco news were not found in all those newspapers. Most of the
anti-tobacco reports are event news and lack specific contents on tobacco tax
related issues. Whereas the stories supporting tobacco industry position to
prevent tax increase include very specific statistics to influence the tax
policy makers. Only 58 stories focused on real tobacco taxation from tobacco
control perspective, whereas 110 stories support the position of tobacco
industry.
Conclusions:
Accurate information and statistics need to be provided
to the policy makers to counter the influence of stories on tobacco smuggling
myths. The anti-tobacco events should have very clear and specific demands on
effective tobacco tax policies and under understanding of tobacco control
activists on tobacco tax issues needs to be enhanced. Understanding and skills of journalists for reporting on tobacco tax issues need to be sharpened.