Background:
India was among the first few countries to adopt WHO the Framework Convention on Tobacco Control (WHO FCTC) in 2004. India also has its own policy on Cigarettes and Other Tobacco Products Act passed in 2003 to reduce the sale of tobacco products, although there is decline in smokers according to WHO report (2015), there is no drop in smokeless tobacco consumers. Hence the objective of the study was to assess the effect of statutory and pictorial health warning among individuals consuming smokeless tobacco product.

Methods:
The questionnaire study was conducted among smokeless tobacco users near tobacco seller outlets in Pune, India. 203 consumers formed the sample size of the study through census.12 closed ended questions were asked by interview method. The responses were collected, tabulated and analyzed using descriptive statistics.

Results:
Mean age of the study participants was 37.67±8.14 ranging from 23-65. 198(97.5) of the study participants were aware of the pictorial warning. Though 157(77.3) wanted to quit tobacco, 33(18.2) were not able to understand pictorial warning.

Conclusions:
It was concluded that though there was awareness about pictorial and statutory warnings which are found to be effective tools to help consumers quit tobacco. Poor quality of packaging and absence of warnings on few of smokeless tobacco did not serve the purpose.