Brazilian Virtual Health Library of Prevention and Cancer Control: facebook fanpage and tobacco control
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1
Brazilian Virtual Health Library of Prevention and Cancer Control, Brazil
2
Brazilian National Cancer Institute, Brazil
Publication date: 2018-03-01
Tob. Induc. Dis. 2018;16(Suppl 1):A68
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KEYWORDS
TOPICS
ABSTRACT
Background and challenges to implementation:
As
part of the Brazilian Virtual Health Library (BVS) of Prevention and
Cancer Control communication plan, it was launched a facebook fanpage
in 2013. Social media was chosen because nowadays it is an essential
strategy for spreading information in a fast and dynamic way. The
objective was simply to disseminate the Library and attract more
people to use it.
Intervention or response:
This
case study shows that the BVS of Prevention and Cancer Control
facebook fanpage became an important tool to engage partners to
spread information about cancer and, specifically, tobacco control,
since tobacco is one of its most current, and popular, subjects.
Communication in health is about making people to acknowledge
their role in promoting their own health and working in a collective
way to promote healthy choices. Through the posts on the facebook
fanpage it is possible to achieve these goals.
Results and lessons learnt:
The
fanpage of the BVS has about 3500 "likes", which makes
it the sixth of its kind on facebook. Our public is looking for
information based on scientific evidence. So, it is a person that is
interested in the general information on the tobacco control area but
it is, also, a person that has some knowledge in the field. Each post
on the BVS Prevention and Cancer Control facebook fanpage has about
600 engaged people. The ones about tobacco control reach as much as
2100 people.
Conclusions and key recommendations:
Social
media is, nowadays, proved to be a communication tool very effective
in engaging people on subjects as it has a wide range but with the
possibility to direct the information to people who are willingly to
search that subject. And, more important, in the case of the BVS of
Prevention and Cancer Control fanpage, its posts are directed to
people who work or research the area of cancer control.