Create a public opinion on community based organization to implement Pictorial Health Warnings
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Alcohol & Drug Information Centre, Social Mobilization, Sri Lanka
Publication date: 2018-03-01
Tob. Induc. Dis. 2018;16(Suppl 1):A577
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ABSTRACT
Background and challenges to implementation:
In 2012, Health
Minster of Sri Lanka proposed 80% pictorial Health warning on cigarettes packs
as follows the FCTC recommendations. The tobacco industry did not allow implementing
and filed a case on court. the PHW implementations has been delayed. Drug prevention
practitioners all over the country used to respond the way of supporting PHW
applying and convey the public interest
on it. ADIC and Women Development Federation, Hambantota started
awareness raising campaigns among the women.
Intervention or response:
A silent protest
was conducted front of the high courts on the court date by the staff members
of WDF. Approximately 50,000 women
employed in WDF at Hambantota District signed a petition and sent to the Health
Minister requesting to implement the pictorial health warning. They spread the
message through banners, posters, leaflets and also through protests. All stakeholders
were addressed about industry influences on delay the PHW's and this opportunity
was effectively used by community based organization.
Results and lessons learnt:
WDF was able to
show the public interest on implementing PHW's. As an community based
organization able to create public pressure on politicians to support PHW's. The
pictorial health warning was successfully implemented covering 80% of the
Cigarette pack.
Conclusions and key recommendations:
Tobacco industry was trying to undermine
the Health Minister's stand on PHW's applying. Without various public support on
this setting health minister would be a victim of tobacco industry. the public
support is must at the whatever level policy formulation. it would be more
sustainable.