Introduction:
Currently 37.8 million peoples are using tobacco in Bangladesh. Current user of electronic cigarettes in Bangladesh is 0.2 %. Overall 66.2 % adults both men and women current use tobacco but thinking about quitting (GATS-2017). Those who are trying to quite tobacco, tobacco industry are trying to convert or motivate them to use electronic cigarette.

Objectives:
The Objectives of the study were to identify the import, promotion & distribution policy and find out the challenges to regulate the e-cigarette in Bangladesh.

Methods:
15 big e-cigarette shops in 4 market area in Dhaka city were purposively selected and Semi-structured Questioner was used collect the primary. Observed 25 website and in-depth interview were used to collect qualitative information.

Results:
The study were found- - Before 2018 there was no legal order but now the industry import under the Bangladesh Government Gazettes 2018 (edited), Law number 22, Heading No 38.24 (Tobacco industry hide all information intentionally and include in the gazettes) - E-cigarette shops are situated nearby university area that targeted youth. - Two way sales- one is direct sales and secondly they use online shopping system. - Market has been rapidly expanding using aggressive marketing tactics. - Existing law does not properly cover E-Cigarette as a tobacco product. - E-cigarettes and nicotine are regularly promoted as safe to their own web pages & displayed picture and video with details. - Tobacco industry has some fixed doctors, who suggests intentionally to the patient (tobacco user) to use e-cigarette as nicotine replacement therapy.

Conclusions:
Bangladesh is the first signatory country of FCTC but still now e-cigarette is un-regulated product and Tobacco Control Law has no specific definition regarding e-cigarette that’s why the company aggressively marketing their products. So, Government should ban importing and amendment the law.