Evaluating compliance of labelling on tobacco packets in countries across the Middle East
More details
Hide details
1
McMaster University, Medicine, Canada
2
Population Health Research Institute, Population Health, Canada
Publication date: 2018-03-01
Tob. Induc. Dis. 2018;16(Suppl 1):A772
Download abstract book (PDF)
KEYWORDS
TOPICS
ABSTRACT
Background:
Despite
knowledge of harms, smoking rates remain high and continue to rise in Middle
Eastern Countries. Initiatives such as the FCTC were developed to address the
tobacco epidemic through health policy. Despite its positive impact,
implementation remains a challenge. In this study, we assess compliance of labelling on tobacco packets
from twelve Middle Eastern countries with national legislation and FCTC recommendations.
Methods:
Investigators from twelve Middle
Eastern Countries collected at least 10 unique packets of the most commonly
consumed and cheapest brands of cigarettes between January 2015 and November
2016. The countries included Bahrain, Israel, Kuwait, Oman, Qatar, Saudi
Arabia, United Arab Emirates (High-Income Countries - HIC), Jordan, Lebanon,
Turkey (Upper-Middle Income Countries - UMIC), Egypt, and Palestine
(Low-Middle-Income Countries - LMIC). A total of 140 packets were inspected
using a structured data collection tool; all labels were assessed for content,
size, and location.
Results:
Health Warnings were present on the
Principal Display Area (PDA - front and back panel) on 98% of packets. All countries except for Palestine
met or exceeded the WHO minimum recommendations that 30% of the packets PDA
should be covered by a health warning label. However, only Bahrain, Israel, Kuwait,
Qatar, and Turkey met their own national legislation about the minimum area of
the packets PDA that must be covered by a health warning label.
Promotional labels were present on
all packages. Deceptive terms such as 'light' and 'blue' were found on 55% of
all packs.
Conclusions:
Most countries were compliant with WHO
recommendations on health warning labelling. However, there is poor compliance
and implementation of national legislation in these countries. Promotional and deceptive labelling
were present on packets from all countries despite being banned accordingly to
WHO recommendations and national legislation. Monitoring labelling on tobacco
packets with country-specific feedback may help improve compliance and
implementation.