Exposure of smoking scenes in popular movies among Koreans from 2006-2015
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1
Korean Association on Smoking or Health, Korea, Republic of
2
Hallym University, College of Medicine, Korea, Republic of
Publication date: 2018-03-01
Tob. Induc. Dis. 2018;16(Suppl 1):A471
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ABSTRACT
Background:
To identify a trend of smoking scene
exposures in popular movies among the Koreans and to investigate where and when
the smoking scenes were appeared.
Methods:
One hundred commercially successful
movies from 2006 to 2015 were selected from Korea Film Council's Database. Ten
monitoring teams watched the selected movies to collect data following the
structured questionnaire which was developed by the authors.
Results:
There were 5 G, 47 PG-13, 37 R and 11
NC-17 rated movies among the selected movies. The total smoking scene exposures
in 100 movies during the past 10 years was 618. Almost 45% (276 scenes) of the
smoking scenes was exposed in the R rated movies, while 20.6% (127) was exposed
in the PG-13 rated movies. There were on average 2.7 smoking scene exposures in
a PG-13 rated movie and 7.5 smoking scene exposures in R rated movies. Smoking
scene exposures in the movies that youth could watch (PG-13 and R rated movies)
has increased almost 50% from 42 times in 2006 to 64 times in 2015. One third
of the smoking scenes (123 out of 372) was shown without any relevance to the
storyline of the movie, while almost 17% of the smoking scenes were when actors
faced stress, death of a loved one or divorce. Worry, violation, break time or
drinking alcohol were other situations where smoking scenes were shown. Thirty-five
percent of smoking scenes (135 out of 379) showed actors smoking in non-smoking
areas, including schools, restaurants or public places, while 15.6% and 8.7% of
the smoking scenes took place in the home and street, respectively.
Conclusions:
Global and domestic efforts to achieve
de-normalization of tobacco use in real life can be undermined by smoking scene
exposures in movies. Monitoring and protecting youths from smoking scenes
in PG-13 and R rated movies are needed.
CITATIONS (1):
1.
Linguistic Characteristics and Stylisation of Korean Cinema Based on the Social Network Analysis Method
Sai Xu, Jianren Jin, Hongfang Yu
Applied Mathematics and Nonlinear Sciences