Introduction:
No one can deny that tobacco causes harm to human lives, socio-economic losses and environmental devastation. In Thailand, at least 50000 people killed each year from all forms of tobacco use. Although the overall prevalence of smoking has declined, the number of smokers aged between 19 – 24 years old has been increasing since 2014. Thailand has been actively in controlling tobacco use for over two decades and joined force with international community by ratifying the WHO - Framework Convention on Tobacco Control - WHO FCTC. to enforce the FCTC through its national policy and legal framework and is bound to report progress made under its tobacco control initiatives.

Objectives:
This study is to conduct situational and gap analysis of Thailand’s tobacco control measures vis-à-vis WHO FCTC and to offer policy direction to strengthening its tobacco control measures.

Methods:
This study is a documentary research whereby findings are validated by a group of experts from government and non - government organizations.

Results:
The evidence-based review shows that Thailand's tobacco control measures are relatively strong and comply well with the WHO FCTC, in terms of tax measures, health warning on packaging and labelling, advertisement, market promotion and sponsorship. Despite the legislation in place, these measures need a strong monitoring and reporting mechanism to ensure strong compliance. Thailand should also make serious efforts on reduction of demands and supply, including awareness raising programmes, tobacco cessation, prohibition of tobacco sale to underage, smoke free environment and illicit trade of tobacco products. It is more importantly to note that Thailand urgently needs to improve the progress towards support for economically viable alternatives and protection of the environment and the health of persons.

Conclusion(s):
If these gaps are closed, Thailand ‘s tobacco control could bring more positive outcomes to saving more lives and driving sustainable development.