Global reporting of waterpipe tobacco policy in online news articles in 2015: a cross-sectional analysis
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1
American University of Beirut, Faculty of Health Sciences, Lebanon
2
Imperial College London, Public Health Policy Evaluation Unit, United Kingdom
Publication date: 2018-03-01
Tob. Induc. Dis. 2018;16(Suppl 1):A839
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ABSTRACT
Background:
Policy
discussions are often articulated through the news media. The aim of this study
is to understand how waterpipe tobacco policy is narrated and developed over
time in online news media.
Methods:
We
conducted a cross-sectional analysis of online news articles published in the
year 2015. We used the online news content retriever service 'Google Alerts' to
receive weekly emails on any news article that contained 'waterpipe' or its
synonyms in the title or body of English news articles. We coded text into one
of the following themes: taxation, smoke-free law, regulation of content and
emissions, health warning labels, bans on advertising, promotion and
sponsorship, cessation programs, restriction of sale to minors, zoning or licensing,
prohibition, and other waterpipe-specific policy.
Results:
We
included 567 news articles from 33 countries. We elicited 14 themes, which we
counted 1309 times (mean 2.3 themes per article). The five most common themes
were licensing or zoning (24.7%), Smoke-free law (20.9%), prohibition (13.4%),
waterpipe-specific policy (9.4%), and sales to minors (7.0%). We report on the
dominant policy narratives in six countries: Canada, India, Pakistan, the UAE,
UK, and the US.
Conclusions:
Geographical variation in policy narratives can be a
useful tool for future policy dialogue around waterpipe tobacco control and
prevention.