Incentive-based interventions for smoking cessation: early findings from the SMILE Trial in Thailand
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1
University of California San Francisco, Philip R. Lee Institute for Health Policy Studies, United States of America
2
Mahidol University, Institute for Population and Social Research, Thailand
3
University of California-Berkley, School of Public Health, United States of America
Publication date: 2018-03-01
Tob. Induc. Dis. 2018;16(Suppl 1):A857
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ABSTRACT
Background:
Smoking cessation services
are not widely available in many low-resource settings. In this study, we tested
several incentive-based interventions in a scalable workplace setting in a
middle-income country.
Methods:
We undertook a cluster randomized
controlled trial of factories located in the metropolitan area of Bangkok, Thailand.
We randomly assigned 101 worksites from 84 companies (n=4,241 smokers) to
treatment arms that varied on two cross-randomized factors: presence of a deposit
contract and type of bonus (none, individual, or team). The deposit contract required
a minimum deposit of about $3 in a tamper-proof personal box, with voluntary
contributions thereafter. A participant forfeited all deposits if he or she
failed to abstain from smoking at 3 months. The individual bonus involved a
payment for abstaining of either $20 or $40, randomly varied by worksite. The
team bonus involved a $40 payment if the person and a randomly assigned
teammate each abstained. An additional arm included a deposit contract plus a
teammate, but without any further incentives. All arms received smoking cessation
counseling. All incentives depended on smoking status at 3 months, with
biochemically verified abstinence collected at 3, 6, and 12 months.
Results:
Intervention take-up was
high across all arms, notably >50% in deposit arms. Biochemically verified
7-day smoking abstinence at 6 months was highest in the $40 individual bonus
arm, a 72% (9 percentage point) increase relative to the control group. There
were no strong interaction effects between deposits and the bonus, nor large
team effects. Relapse was low following the end of the incentives.
Conclusions:
This study advances the
literature on the use of deposit contracts and social and monetary incentives
to promote smoking cessation in low-resource settings. It provides some of the
first rigorous evidence on the value of supplementing a basic deposit contract
with individual and social incentives.
CITATIONS (1):
1.
Tobacco cessation in low- to middle-income countries: A scoping review of randomized controlled trials
Navin Kumar, Kamila Janmohamed, Jeannette Jiang, Jessica Ainooson, Ameera Billings, Grace Chen, Faith Chumo, Lauren Cueto, Raymond Niaura, Amy Zhang
Addictive Behaviors