Most vulnerable victim of tobacco use and the key target of tobacco industry's aggressive marketing globally - the double trap of tobacco for women
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Independent Consultant, India
Publication date: 2018-03-01
Tob. Induc. Dis. 2018;16(Suppl 1):A360
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ABSTRACT
Background:
Globally women face the problem of tobacco both
as user and non-user. She face the greatest indirect burden including the health,
economic and social cost of tobacco use by a family member while the tobacco
industry continue to target women globally to increase their profits by
recruiting more female tobacco users. This is increasingly complex with
multiple products and multiple factors at play. Though in the developed
countries tobacco use among females is declining, it is still very high and in
places increasing among the low SES. In LMICS the gender gap is further
narrowed while in some cases girls being ahead of boys.
Methods:
The paper undertakes extensive review of available
literature on girls and women with respect to tobacco. The information is reviewed
for a gender analysis on prevalence, pattern and tobacco industry tactics for
promoting tobacco use.
Results:
Women are exposed to tobacco
smoke at home. They suffer greater impact when pregnant. In case of tobacco use
by family women are the ones who bear the indirect cost of such tobacco use by
family. On the other hand they are targeted by tobacco industry and lured to using
tobacco at an early age. In societies where smoking by women has been considered
a taboo for long, the number of girls and women smokers is increasing. They are
also using all kinds of smokeless tobacco products easily available in such
societies, especially in South East Asia.
Conclusions:
Tobacco
control efforts globally should become gender responsive. Policy makers should
recognise the importance of taking into consideration the gender aspects of
tobacco use. It is important to understand the social and health issues challenging
girl´s and women´s both due to their own tobacco use and tobacco use by a family
member. We need more female leaders in the fight against tobacco control
globally.