Perceptions of plain tobacco packaging among adolescents and adults: DePICT, a French national survey
More details
Hide details
1
INSERM UMR_S 1136, Pierre Louis Institute of Epidemiology and Public Health, Department of Social Epidemiology, France
Publication date: 2018-03-01
Tob. Induc. Dis. 2018;16(Suppl 1):A534
Download abstract book (PDF)
KEYWORDS
TOPICS
ABSTRACT
Background:
Social inequalities in the consumption of tobacco in France
are at all-time highs, with adults in lower socio-economic groups having higher
rates of smoking than those who are more privileged. France was the second
country in the world to introduce plain tobacco packaging, with all tobacco
products sold starting January 1st 2017 having plain packaging. We sought to
examine if perceptions of the change in tobacco packaging differs according to
socio-economic position in adolescents as well as in adults.
Methods:
DePICT is a two waves cross-sectional national telephone
survey of residents of Metropolitan France, whose first wave was completed on
November 15th 2016 and included more than 6,000 participants aged 12
to 64 years. Using multivariate logistic regression
models, we examined the association between participants' educational attainment and
their perceptions of plain tobacco packaging. Analyses were conducted separately
among adults (≥18 years, n=4,342) and adolescents (n=2,042), and were adjusted
for multiple potential confounders such as socio-demographic characteristics, variables
related to health warnings' salience and perceptions of tobacco smoking. All
analyses were weighted to be representative of the French population.
Results:
77% of adults and 28% of adolescents had heard of plain packaging;
respectively 38% of adults and 42% of adolescents had a favourable opinion of this
policy. Higher education level was associated with a positive perception of plain
packaging among adults, and schooling in a technical/vocation setting was
associated with negative perceptions among adolescents. Smokers - adult
and adolescent - were also more likely to have a negative perception of plain
packaging.
Conclusions:
A negative perception of plain packaging is
associated with a lower educational level among adolescents and adults. Thus,
the impact of this policy change on patterns of smoking could differ depending
on individuals' socio-economic position.