Background and challenges to implementation:
Bosnia and Herzegovina - BiH is placed on 8^th position on World´s Smokers List and according to the World Bank, almost half of the adultan smoke and 77, 3% of youth are exposed to secondhand smoke. BiH is composed of two political entities, RS and FBiH and in both there are Tobacco control laws, but they are old, with no ban on smoking and with lots of legal gaps. Till the end of 2015 there are no registered law amendments or any new law proposal. There are no CSOs working in this field and there is a lack of general public awareness about the harmful effects of tobacco.

Intervention or response:
"Smeta Mi" campaign was initiated in 2016 by the Association PROI with the aim to ensure protection of human rights. "Smeta Mi" is based on innovative strategies such as social media and creative ways such as letters from children to their parents demanding their right to clean air, photo campaign of support for the new Law, innovative work methodology "Unplugged" used for the first timein BiH.

Results and lessons learnt:
"Smeta Mi" is the most famous public campaign in BiH, reached 3.531.159 persons particularly members of vulnerable groups, has more than 479 media coverage, 16,663 followers on facebook, 16 campaign spokespersons and brought together 60 organizations, trained them as tobacco control activists and founded Smoke Free Partnership.
PROI signed a Memorandum of Cooperation with the Ministry of Health, set up a working group that completed draft of the new tobacco law harmonized with FCTC and the EU Directive. At the moment the law is in the parliamentary procedure.

Conclusions and key recommendations:
"Smeta MI" is a successful campaign that can give a positive example of a low-income country in which one organization raised the awareness of citizens about tobacco and will stand behind the changes of legal framework.