Use of electronic games as tobacco cross boarder advertisement
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1
Fundaçao Oswaldo Cruz, Centro de Estudos Sobre Tabaco e Saúde/Escola Nacional de Saúde Pública, Brazil
2
FCTC Convention Secretariat, Switzerland
Publication date: 2018-03-01
Tob. Induc. Dis. 2018;16(Suppl 1):A82
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KEYWORDS
TOPICS
ABSTRACT
Background:
As years
pass by, we see different ways in which the Tobacco industry interferes with
media, to achieve its goals (specially in developing countries). Knowing that
teenagers and youngsters are their target, they will use the best media to
reach them. Since young people play electronic games (e-games), worldwide, it's
a cross boarder media with great efficiency, and it is possible that they are
interfering with computer games, in order to insert Tobacco images or other
Tobacco related material.
Methods:
The goal of
the research is to bring out visibility on Tobacco industry's influence on e-games
to create a link and influence young people throughout the world. A online
research was done, using Google, YouTube and accessing different computer games
by downloading or buying them, to find scenes and material that showed
appearances of Tobacco. Researches on
Lilacs and PubMed and Grey Literature were made, using the key words: "Tobacco
and computer games","Tobacco in video games", "Tobacco in e-games" and
"Tobacco in games".
Results:
No
publications were found in PubMed or Lilacs, related to Tobacco insertions on
computer games. However a article was found, on the British Medical Journal
(BMJ) platform, related to Tobacco warnings on video games by the Entertainment
Software Rating Board (ESRB), and articles referring to Tobacco and alcohol
insertion in electronic games were found also on Grey Literature, showing a
crescent concern of researchers.
Conclusions:
E-games
have to be observed, studied and adopted as a dangerous and viable media for
Tobacco funding and marketing use, by the Tobacco industry. To do so,
researches and investigation of Tobacco industry's E-games financing should be
done, partnerships with different game producers and government should be made,
in order to stop those insertions and punish them for transgressing the Art.13
of the Framework Convention on Tobacco Control guidelines.