Introduction:
Tobacco smoking among university students has become a major global concern and a serious challenge. The condition is same in Sri Lankan universities and that affects negatively on academic life of university students resulting in poor academic performances, poor health and poor classes attendance.

Objectives:
To reduce the attractive image on tobacco smoking among university students in Faculty of Social Sciences and Humanities in Rajarata University of Sri Lanka.

Methods:
This study was conducted by using health promotion approach with a sample of selected 98 first year undergraduates in Faculty of Social Sciences and Humanities, Rajarata University of Sri Lanka. Group discussions were initiated by assessing their image on tobacco users and identified determinants cause for tobacco smoking among university students with them. Then, improved their knowledge on short and long term health impacts of tobacco use, especially about sexual impotence, changes in physical appearance and company strategies used to promote tobacco among them through group discussions and by using innovative tools. The students were guided to decide actions to reduce tobacco smoking and facilitated them to initiate a process in the university by getting their ideas and suggestions to reduce tobacco smoking. At the end of the discussions, changes were assessed and data were analyzed by using qualitative and quantitative methods.

Results:
According to the views of students expressed in group discussions, the knowledge on short and long term health impacts of tobacco consumption among students, the knowledge on company strategies used to promote tobacco increased after the discussions. Number of students who had a positive, attractive image on tobacco smoking was reduced by 24% and students suggested to change the way of responding towards tobacco users.

Conclusion(s):
Interactive group discussions facilitated using health promotion approach are effective in reducing the attractive image on tobacco smoking among Sri Lankan university students.